Who We Are

Our journey at Bottolfson Flooring began when Gabe Bottolfson decided to channel his six years of flooring expertise into creating a business that stood out for its personal touch and high-quality craftsmanship. From the outset, our mission has been clear: to deliver exceptional flooring services that blend traditional techniques with modern innovations. Based in New Richmond, WI, we’ve grown significantly, constantly adapting and expanding our services to meet both commercial and residential needs.

What truly sets us apart in the flooring industry is the personal involvement of our founder. Gabe doesn’t just manage; he personally answers calls, provides bids, and performs the work, ensuring that each client receives an unparalleled level of service. This hands-on approach, combined with our commitment to quality, has helped us build a trusted reputation.

Serving the local community, we pride ourselves on understanding the unique flooring needs of our clients in New Richmond and beyond. As we continue to evolve, our dedication to excellence remains unwavering. We are here to provide lasting value through our wide range of services, including hardwood flooring, luxury vinyl plank flooring, and laminate plank flooring installations.